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Welcome to the Network for the Study of Media and Persuasive Communication (MPC) at Bangor University. The rationale and aim of this network is to harness interdisciplinary expertise within the University to research, advise on and explore MPC issues. Do please have a look at our Events page for forthcoming get-togethers, both large and small.


For summary, across 2016 we will be continuing the highly successful interdisciplinary seminar series. Last year this encompassed innovative and empirically tested ways of quitting smoking, communicating  about flood risk, new methods for examining language and persuasion, interrogating corporate and governmental surveillance, and understanding multi-disciplinary issues like climate change and crime reporting. Feel free to get in touch with Acting Director Lynda Yorke at l.yorke@bangor.ac.uk with suggestions for topics that connect with media and persuasion. 


Bangor colleagues: We operate on a flexible networking model. In practical terms this means that not all colleagues within the Network will contribute to each MPC project, but rather the degree of involvement is generated by subject-specialist relevance and when interdisciplinary work brings valuable new perspectives to a project. Beyond a steering committee made up of colleagues from across the Schools and Colleges within the University, there is no fixed commitment. Colleagues from within the University may seek expertise and collaboration with no requirement for attendance at other sessions. To join, simply drop Lynda Yorke a line and she’ll add you to the member and mailing list.


Visitors: For advice on any MPC issue whether your interests are academic, business, media or political, please contact us. We can also be followed and contacted on Twitter @MPCBangor

Please have a look at the projects we are working on at present, but for a sense of how we work consider the following scenarios. Note too how the research, funding application or policy document will be deepened by inter-disciplinary expertise:

  • Colleagues in Environmental Science may need assistance and advice on sociological dimensions of risk. Expertise in this instance may be drawn from Social Sciences, Psychology, Law and Media.
  • Sports Science colleagues might want to work with Behavior Change, Computer Science and Media specialists on devising applications for training.
  • Colleagues in Media working on perceptions of privacy in relation to online behavioural advertising and Facebook may seek collaboration with Computer Science to help with technical aspects, Law in relation to legal dimensions, and Psychology in relation to perception and "nudging".
  • Colleagues in History studying early 20th century propaganda posters may seek understanding about graphical techniques in the advertising industry, thereby drawing on Business, Media, or Psychology.