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Welcome to the Network for the Study of Media and Persuasive Communication (MPC) at Bangor University. The rationale and aim of this network is to harness interdisciplinary expertise within the University to research, advise on and explore MPC issues. Do please have a look at our Events page for forthcoming get-togethers, both large and small.

Bangor colleagues: We operate on a flexible networking model. In practical terms this means that not all colleagues within the Network will contribute to each MPC project. Rather the degree of involvement is generated by subject-specialist relevance to interdisciplinary projects. Beyond a steering committee made up of colleagues from across the Schools and Colleges within the University, there is no fixed commitment. Colleagues from within the University may seek expertise and collaboration with no requirement for attendance at other sessions. To join, simply drop Andrew McStay a line and he'll add you to the member and mailing list.

Please have a look at the projects we are working on at present, but for a sense of how we work consider the following scenarios. Note too how the research, funding application or policy document will be deepened by inter-disciplinary expertise:

  1. Colleagues in Environmental Science may need assistance and advice on sociological dimensions of risk. Expertise in this instance may be drawn from Social Sciences, Psychology, Law and Media.
  2. Sports Science colleagues might want to work with Behavior Change, Computer Science and Media specialists on devising applications for training.
  3. Colleagues in Media working on perceptions of privacy in relation to online behavioural advertising and Facebook may seek collaboration with Computer Science to help with technical aspects, Law in relation to legal dimensions, and Psychology in relation to perception and "nudging".
  4. Colleagues in History studying early 20th century propaganda posters may seek understanding about graphical techniques in the advertising industry, thereby drawing on Business, Media, or Psychology.

Visitors: For advice on any MPC issue whether your interests are academic, business, media or political, please contact us. We can be followed and contacted on Twitter @MPCBangor