Welcome to the Network for the study of Media and Persuasive Communication (MPC) at Bangor University. It aims to harness interdisciplinary expertise within the University to research, advise on and explore MPC issues.
We operate on a flexible networking model. Not all colleagues within the Network will contribute to each MPC interdisciplinary project. Rather the degree of involvement is generated by subject-specialist relevance to the project.
Colleagues from within the University and beyond may seek our expertise and collaboration. To join, simply drop Vian Bakir or Andrew McStay a line and they will add you to the member and mailing list.
Please have a look at the projects we are working on at present, but for a sense of how we work consider the following scenarios. Note too how the research, funding application or policy document will be deepened by interdisciplinary expertise:
- Colleagues in Environmental Science may need assistance and advice on sociological dimensions of risk. Expertise in this instance may be drawn from Social Sciences, Psychology, Law and Media.
- Sports Science colleagues might want to work with Behaviour Change, Computer Science and Media specialists on devising applications for physical training.
- Colleagues in Media working on perceptions of privacy in relation to online behavioural advertising and Facebook may seek collaboration with Computer Science to help with technical aspects, Law in relation to legal dimensions, and Psychology in relation to perception and "nudging".
- Colleagues in History studying early 20th century propaganda posters may seek understanding about graphical techniques in the advertising industry, thereby drawing on Business, Media, or Psychology.