About us: a mission statement

Remit: to research and advise upon the influence of commercial and political communication in society and culture

Impetus: the Network progresses on the recognition that media and persuasive communications are better understood by inter-disciplinary means than in disciplinary isolation.


  • To identify research, practice and scholarship taking place within the University that has bearing on MPC
  • To network and foster collaborative ways of sharing insights and research (within the University and externally)
  • To create an identifying mark and web-presence for MPC research taking place at the University (thus aiding in networking with other universities and grant applications)
  • To act as a resource for individual projects taking place under MPC auspice (for example, a colleague in Computer Science might need advice on social privacy norms and European law in relation to social networking)
  • To interact with policy-makers, industry and public services at Welsh, UK, European and international levels.
  • To develop collaborative research projects and surveys
  • To generate research students and income

In practice

We operate on a flexible networking model. In practical terms this means that not all colleagues within the Network need contribute to each given project. The degree of involvement is generated by subject-specialist relevance. Moreover, beyond a steering committee made up of colleagues from across the University there is no fixed commitment. Anyone may seek expertise and collaboration by means of the Lonely Minds column with no requirement for attendance at subsequent sessions.

Below are some examples of how this is currently happening:

  • Colleagues from the Schools of Creative Studies and Media have used the Network as a means of finding researchers on privacy with which to hold symposia and progress funding applications with Aberystwyth University. Schools subsequently involved included Law, Psychology, Business and Social Sciences leading to highly innovative approaches, and interest from policy-makers and business symposium attendees.
  • We are also developing a novel new media-based approach to smoking cessation (getting people to quit) programme using a combination of expertise from the Schools of Medical Sciences, Business, Creative Studies and Media, Psychology, Education, Health, Linguistics and Social Sciences

The possibilities are endless, and we leave it to you to have a look at our Member list and consider possibilities for collaboration, synthesis and co-emergent projects.

For external visitors, the interdisciplinary nature of our team of experts also grants us multiple approaches to policy, business and public service problems. If you would like to talk through ideas and options for problems you would like researched, contact Lynda Yorke.